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You know that feeling when your favourite perfume seems to disappear by lunch, even though you sprayed it just hours ago? We’ve all been there! The truth is, perfume longevity varies a lot. Some Eau de Parfums stick around for…

Men increasingly prefer niche fragrances as their signature scents. Notable figures like David Beckham and George Clooney have joined this movement by selecting sophisticated blends such as Creed Aventus for their personal collections. The traditional single-scent approach no longer appeals…

Rose perfumes have outgrown their old-fashioned image and become modern status symbols in 2024. The market offers something for everyone – from $25 bottles to premium options like BYREDO’s $460 Rose of No Man’s Land. The luxury fragrance industry has…

Have you ever wondered why some people’s perfumes smell so uniquely captivating? The secret might just lie in the art of fragrance layering, a technique that’s been turning heads in the perfume world! While most of us reach for a…

Have you ever wondered how to store a perfume to make it last longer — and why your precious perfume collection isn’t lasting as long as it should? Think about it – your bathroom, where most of us store our…

Have you ever wondered why some fragrances fade within hours while others linger all day long? The secret lies in the concentration of fragrance oils – ranging from a subtle 2% to an intense 30%. But finding that perfect scent…

Have you noticed how everyone seems to be obsessed with perfume lately? There’s a reason why! The fragrance world has never been more exciting, with niche perfumes stealing the spotlight from traditional department store scents. Gone are the days of…

Your perfect unisex perfume should resonate with your taste, regardless of floral notes or woody undertones. Fragrantica now lists 101,253 fragrances, and traditional gender-specific scents continue fading. Fragrance remains a deeply personal choice and luxury houses recognize this shift and…

Have you ever walked past a bakery and wished to bottle up those delicious aromas? Well, that’s exactly what gourmand perfumes do! These mouth-watering scents transform our favourite dessert ingredients – think vanilla, chocolate, honey and whipped cream – into…

Oud is a fragrance with an enigmatic, enthralling, and intensely aromatic character.  Loved by perfume enthusiasts, this regal scent is known as one of the most opulent ingredients in perfumery for its profound and complex aroma.  But what is the…